Thursday, October 3, 2013

WHAT IS QUANTITATIVE & QUALITATIVE INQUIRY?

     For several years, researchers, scholars, psychologists and many other professionals have been trying to determine if quantitative or qualitative methods of inquiry are best. This difference in varied opinion has also caused a major debate within the scientific community. This is because collecting and analyzing data with each of these methods, can acquire varying results. When collecting quantitative data, the researcher will focus on numbers and it may include audio recordings, videos, photos and more. This method can also be beneficial when a researcher wants to determine the why and how that is associated with an inquiry. Those who support this method also believe that the acquired data is credible, scientific, hard and rigorous. However, when collecting qualitative data, the researcher will focus on words and the results can include statistical information. This method is best when a researcher wants to determine the what, who and when that is associated with an inquiry. Those who support this method also believe that the data is detailed, contextual, sensitive and nuanced compared to that of quantitative method.
One other major factor that initiates this debate is that “in quantitative research, the researcher is ideally an objective observer that neither participates in nor influences what is being studied. In qualitative research, however, it is thought that the researcher can learn the most about a situation by participating and/or being immersed in it” (Writing@CSU. 1993-2003).
With this in mind, the following paper provides several aspects that are associated with each of these inquiry methods. Some of these include the approaches and techniques that are used, along with individual strengths and weaknesses. One other major issue that has been addressed is how credibility can be an issue when conducting an inquiry. This includes the credibility of a researcher and which method is most credible within the scientific community. 
Approaches and techniques that are used for each method
     One other major reason that the quantitative versus qualitative debate may exist is because different approaches and/or data collection techniques are used for each method. According to (Griffin. 2001), “quantitative research is generally defined as four types: true experimental, quasi-experimental, ex post facto, and correlational” (p.1). The techniques that will be used are also based on statistics. The most common method of data collection is “surveys” which can be administered by one’s self or another individual. One other great thing about this technique is that they can be completed via face-to-face, mail, online or by telephone. A second technique that may be used is “questionnaires” and according to (Dawson, C. 2002. p.32), “there are three basic types of questionnaire – closed-ended, open-ended or a combination of both.” A third technique that can be used for quantitative inquiry is administration of pre-post tests. This can be beneficial because it may provide data that was collected prior to and after the inquiry. This is important because certain data can change over time and therefore, may affect the overall results of the inquiry.
When using the qualitative method, common approaches are grounded theory, ethnography, critical social research, foundational research, ethical inquiry, phenomenology, historical research, and philosophical research. The techniques are also non-statistical. One specific data collection technique is “interviews” which can be done to acquire data that offers lengthy details concerning individual opinion, experiences, and/or behaviors. This method can also be very beneficial if a researcher wants to inquire about complex or sensitive subject matter. According to (Patton. 2001), “interviews are interventions. They affect people. A good interview lays open thoughts, feelings, knowledge, and experience, not only to the interviewer but also to the interviewee. The process of being taken through a directed, reflective process affects the persons being interviewed and leaves them knowing things about themselves that they didn’t know- or at least were not fully aware of-before the interview” (p. 405). Since, this is the case, a good interviewer will consider what ethical codes may be pertinent to ensure that the interviewee is treated with respect and protected from further harm. A second technique that can be used is “focus groups.” This can include a small number of people who are non-randomly selected to share relevant experiences which are related to the inquiry. This can also be beneficial because it is a great way to generate possible ideas, strategies, definitions of a problem, or solutions among a small group. One other benefit of this technique is that may acquire more information than an interview can. A third technique that may be used in qualitative inquiry is “observations.” This can be used when a researcher wants to simply observe participants rather than question them. This is important in research because it can offer several benefits within the field of inquiry. One specific benefit may include the opportunity to better understand certain child or adult behavior/s. A second benefit of using this technique is that it can identify outcomes that were initially unanticipated.
Strengths and weaknesses of each method
     Since, there are many differences between quantitative and qualitative methods and/or techniques there are also times when “thinking about design alternatives and methods choices leads directly to consideration of the relative strengths and weaknesses of qualitative and quantitative data” (Patton. 2009. p. 13). This is a concern because these factors can ultimately determine which method should be used for the inquiry. One example of what a researcher may question during this process is which method can address several questions in less depth or only one question in greater depth. With this in mind, some specific strengths and weaknesses associated with quantitative and qualitative methods are as follows:
Quantitative strengths - This can produce data that is based on the reactions of many participants so the findings can be generalized to the overall population or community. The data that is collected with this method can also be easy to analyze, consistent, reliable and precise. One other major strength of this method is that it may save time and be cost efficient for the researcher/s.
Quantitative weaknesses - When using this method, secondary or follow up data is not available. It may be difficult or impossible for the researcher to access data that is available. One other major weakness with this method is that the collected data may lack breadth and depth.
Qualitative strengths - Qualitative methods can produce data which has greater breadth and depth concerning the topic of inquiry. The results may complement and refine any quantitative data that might be acquired during the inquiry. One other major strength of this method is that there are multiple methods that can be used to address sensitive subjects.
Qualitative weaknesses - Results usually can’t be generalized to the overall population or community because data is gathered from fewer participants. The data that is collected with this method can also be difficult to analyze, lack consistency, reliability and precision. One other major weakness of this method is that it may be time consuming and costly for the researcher/s.
Can quantitative and qualitative methods be combined to create one integrated inquiry?
     When conducting an inquiry, if a researcher evaluates these method techniques, strengths and weaknesses, but still can’t determine which is best, it is possible to combine them. Many researchers and other professionals also agree that combining quantitative and qualitative techniques should be done because it can utilize the strengths associated with both methods. When this is completed it is known as a mixed method inquiry. Following this process can also produce a more comprehensive and in depth inquiry.  
How does credibility affect the inquiry process?
     Credibility and acceptance in the scientific community - According to (Moore. 1999-2012), “in general, conclusions reached through quantitative research tend to be more specific and detailed than those reached through qualitative research. This is because qualitative research often starts out without a specific goal in mind, while quantitative research sets out to prove a hypothesis. In this way, quantitative results tend to be more "scientific" than qualitative results. However, qualitative research is often used to set up a quantitative inquiry” (p. 1).
The philosophical belief in the value of qualitative inquiry may also lead to questions of credibility. This is because some people in the scientific community may possess a strong fundamental appreciation for qualitative methods, inductive analysis, naturalistic inquiry, purposeful sampling, qualitative methods, and holistic thinking. When this is the case, issues with credibility may apply because these individuals want to ensure and protect their fundamental beliefs and/or principles. 
Credibility and the researcher - When conducting a quantitative or qualitative inquiry, it is very important to establish credibility so the results can be viewed as more viable and/or valuable in the field of science. However, there are times when this factor can become an issue due to researcher qualifications or inquiry results. This can also occur because there is no universal agreement among all people due to varying opinions, emotions, feelings, ideas and solutions.
One example is if a researcher conducted qualitative inquiry to address a topic of interest, but certain data and/or results cause skepticism among critics. In this case, it would be necessary to defend certain aspects of one’s inquiry approach, framework, methodology and/or results. A researcher could also accomplish this by providing data that supports 5 sets of criteria for judging quality and credibility of qualitative inquiry. These sets of criteria are as follows:
1. Traditional scientific research criteria - This includes validity, reliability, results that determined consistency of findings across methods and data sources, triangulation, the strength of evidence associated with a hypothesis when inquiry is combined with quantitative data, contributions to the theory and generalizability.  
2. Social construction and constructivist criteria - This includes enhanced or a deeper understanding, subjectivity, authenticity, reflexivity, particularity, praxis, capturing and respecting multiple perspectives via triangulation, trustworthiness, and contributions to dialogue.
3. Artistic and evocative criteria - This includes creativity, aesthetic quality, interpretive vitality, whether it was stimulating, level of connection with audience, level of expressiveness, and if it flows from self.
4. Critical change criteria - Some of these may include critical perspective, consequential validity, whether I presented potential change-making strategies, whether I made a collaborative and respectful effort to engage those peers who may have less power, and identified the nature and possible sources of certain inequalities and injustices.
5. Evaluation standards and principals - Certain peers may disagree with some of these aspects which are utility, ensuring responsibility to the general public, integrity, honesty, propriety, evaluator competence, fairness, accuracy, feasibility, and it is a systematic inquiry. During this overall process, the researcher would also need to keep an open mind and listen to all feedback by others. This is because some people could offer constructive criticism that proves or disproves certain aspects of the inquiry. This crucial information could also be used to try and increase the overall strength and/or viability of one’s overall work.
Conclusion
     Researchers, scholars, psychologists and other professionals have tried to determine if quantitative or qualitative methods of inquiry work best. This difference in opinion has also caused a major debate within the scientific community for many years. One reason for this data is due to the fact that both of these methods use different approaches and data collection techniques to acquire data. When collecting quantitative data, the researcher will focus on numbers and it can be beneficial to determine the why and how that is associated with an inquiry. Many who support this method believe that the results are credible, scientific, hard and rigorous. However, when collecting qualitative data, the researcher will focus on words and it can be used to determine the what, who and when that is associated with an inquiry. Supporters of this method also believe that the results are detailed, contextual, sensitive and nuanced compared to that of quantitative method. One other major factor that may be causing this debate is that in quantitative research, the researcher is objective but in qualitative research, the researcher is subjective. Since this is the case, my paper addressed several aspects concerning these inquiry methods. Some of these included which approaches and techniques are used, along with individual strengths and weaknesses. One other major issue that was addressed is how credibility may be an issue when conducting an inquiry. This included why the credibility of a researcher is important and which method is most credible and accepted within the scientific community. 

References:
Dawson, C. (2002). Practical research methods: A user-friendly guide to mastering research techniques and projects. Oxford, England: How to Books Ltd.

Patton, M.Q. (2001). Qualitative research & evaluation methods. Sage Publications.

Moore, M. (2012). Qualitative Vs. Quantitative Research Differences. Retrieved via the World Wide Web at http://www.ehow.com/info_8094966_qualitative-vs-quantitative-research-differences.html

Writing@CSU: The Qualitative versus Quantitative Debate (1993-2012). Retrieved via the World Wide Web at http://writing.colostate.edu/guides/research/gentrans/pop2f.cfm

Griffin, W. B. (2000). Quantitative Research Matrix. Retrieved via the World Wide Web at http://coe.georgiasouthern.edu/foundations/bwgriffin/edur7130/quantitative_research_matrix.htm



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